Ashley Simonetto Studio

Zetta Florence

Zetta Florence, established in 1989, is an integral part of the Melbourne community, by creating a sanctuary for creatives. Inspiration of heirlooms and treasures of the past, informs their timeless identity. A sense of thoughtfulness and romanticism is cultivated, through the rich use of papers, detailed patterns, and considered finishes.


Brand Identity
Website Design
Product Design


Creative Strategy & Web Development, Penda
Product Photography, Itera Studio
Brand Photography, Henry Trumble