Ashley Simonetto Studio

Patagonia AUS & NZ

Patagonia's Wholesale Impact Incentive mission is simple: to reward partners who invest in doing good. According to Patagonia, a 'good' business is one that takes meaningful steps to protect the environment and reduce its impact upon it. The fifty-page publication, distributed to all partners across Australia and New Zealand, is designed to educate and inspire participants to initiate positive change through feasible actions.


Graphic Design
Publication Design
Window Decal Artwork


Completed with Patagonia Australia team.

Additionally, the Victorian Government's recent decision to end all native forest logging by January 2024, influenced by years of advocacy from environmental groups, including Patagonia's Thank You for Not Chopping Here campaign, has successfully preserved untouched forest areas and vital wildlife habitats across the state.