Ashley Simonetto Studio

Little Stories of You

Each garment created by Little Stories of You is carefully designed to have multiple lives, and in return be apart of childhood memories. Like children’s poetry and literature, personified words effectively highlight and illustrate sentences, taking an unconventional, patchwork method of typographic styling throughout.


Brand Identity
Art Direction
Social Media


Ex libris, a “bookplate inscribed to show the name of the owner”, is the inspiration behind the logotype, as it creates a sense of nostalgia and sentimental value. Overall a balance is struck by creating an identity that entices both adults and children alike, with subtle playful details, such as the slanting of the letter ‘O'.