Ashley Simonetto

Mayfield

Located in Newtown, Geelong, Mayfield is a clothing store that offers a curated and community driven selection of Australian designer labels. The minimalist identity allows the collection of clothing to speak for itself; through soft colours reflective of the nearby coastal surroundings and combining elegant sans serif typography, delicate print finishes and G . F Smith Colorplan papers.

Services:

Brand Identity
Illustration
Packaging

Team:

Branding Photography, The May Studio