NMA, Breathing Space
National Museum of Australia commissioned musician Genevieve Lacey to create new ways for audiences to engage with its iconic Garden of Australian Dreams. The result is Breathing Space – a rewilding in sound. The identity integrates both art and word. There is a balance of quietness, yet strength, due to the use of negative space and structured text layouts.
Scope
Brand Identity
Experiential Design






"Ashley is a delight. She’s a beautiful artist, an impeccable professional, and a warm, generous collaborator. She turns ideas into elegant, perfectly-pitched design, and does so with charm, punctuality and great care for both people and budgets."