Themed 'Cities Made With Care', this year’s forum explores how cities are evolving at unprecedented speed, with decisions made under pressure and long-term consequences often overlooked. Housing sits at the centre, not as a single issue but as a system connecting infrastructure, governance, culture and equity.

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Our challenge was to bring fresh excitement to existing audiences and newcomers, while maintaining the integrity of the established identity and pushing it further. Inspired by the idea of a ripple effect, where one decision creates repercussions far beyond its intent, the campaign draws on the bold, structured forms of brutalist architecture. Confident shapes create a secondary layer within the identity, building intrigue and inviting deeper engagement.

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