The publication introduces Ayurvedic philosophy, focusing on the deep connection between self and Mother Nature to achieve harmony in mind and body. The design embodies this holistic approach by feeling soft, considered, and intrinsically linked to nature.

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It balances an organic aesthetic with a contemporary edge, creating a look that is fresh and expands the demographic beyond traditional expectations. To broaden Ayurveda’s appeal, the design uses fresh colours and breathable layouts that feel open and inviting.

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Collaboration with the Stylist was key to shaping the design language, and enacting the role of Art Director over a three-day shoot ensured the essence was captured. The result is an immersive publication where design, imagery, and content work together to celebrate Ayurveda as an ancient healing science and a accessible lifestyle.