Cantilever

Cantilever combines interior design and joinery expertise to create tailored, functional spaces inspired by place, with all design-led products hand-built in their workshop. Stemming from an ongoing five-year collaboration, various design outputs have been crafted as a natural extension of the reputable, approachable brand.

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Cantilever

Over the years, tailored design support has been provided to Cantilever through close, ongoing collaboration, allowing the brand to grow and evolve with intention. Brand guidelines were introduced to ensure consistency across all visual outputs, supporting clarity within the team. 
A visual system for Instagram was developed to streamline content creation while maintaining Cantilever’s high-quality aesthetic.

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Additionally, a distinct brand extension was created for Cantilever & Co, uniting build and interior design under a new visual identity. This included a flexible lockup system, designed to differentiate the offering while remaining connected to the core brand through a cohesive, considered framework.

Team

Creative Director, Kylie Forbes
Digital Marketing, Sweeney Dean
Photography Portfolio, Josie Mackerras
Photography Interiors, Martina Gemmola

Scope

Brand Refresh

Brand Strategy

Graphic Design

Marketing Design

Signage & Wayfinding


Identity
Creative Direction
Experiential
Packaging
Publication
Digital

NGV (National Gallery of Victoria)

“It’s a joy to work with Ashley. I greatly appreciate her communication and organisational capacity, to deliver refined, consistent results. She understands the breadth of application needs for a business’ brand, 
and how to facilitate this work within our small team, with sophistication, kindness and practicality.”

Kylie Forbes, Co-Founder