The challenge was to create a campaign that integrates seamlessly
into the Big Beauty store, capturing the interest of passersby and loyal customers while reflecting the brand’s commitment to mindfulness 
and sustainability.

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A key consideration was using recyclable printed materials that still felt immersive within the space. The campaign needed to break from typical Christmas marketing clichés, instead cultivating an atmosphere of calm and contemplation.

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The solution embraced the therapeutic practice of Japanese forest bathing, using close-up images of natural textures and foliage to create 
a sensory connection between product and nature.

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To meet sustainability goals, the installation was constructed using corrugated double board. Hidden product crops within the visuals encourage customers to explore more deeply, fostering engagement.